fringekitty (fringekitty) wrote in neurotheology,

Quantum: Uses and Abuses

There have been some fun discussions in this community regarding what might be inferred from quantum theory and applied to other areas of study. Although perhaps not strictly "neurotheology," I have watched marketers exponentially employ the Q-word in ad campaigns the way they used to employ the word "natural" for any product which had at least one derivative of a botanical product somewhere on the list of ingredients. My latest encounter with quantum marketing occurred at a doctor's office, which I wrote about here and about which I am still a tad stunned.

Quantum is the new word of choice for the alternative healing market, and marketers cling to it as the "proof" of "how" their service or technology is supposed to "work." The medical market, traditional or otherwise, is incredibly lucrative, so much so that predatory practices must be considered when reflecting on the industry, the particular product and the product's effectiveness. "Quantum healing," "quantum medicine" and "energy healing" are the latest catch phrases used to lure clients.

Now I won't dispute there may be benefits to alternative techniques for which practitioners have only allegorical explanations. Many techniques directly or indirectly relieve stress, and reduced stress (for those who are over-stressed) is correlated with looking, feeling and functioning better, even if only in a subjective sense. However, to claim that one service or technology is a panacea simply because the word "quantum" appears in the marketing literature seems beyond baseless.
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